A Universal LeadiD, LeadiD or LeadiD token is a 36 hexadecimal character identifier with the format XXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX (also known as a "GUID" or globally unique identifier).
It is generated when a webpage loads containing the Jornaya campaign script, and allows us to uniquely identify a lead event.
This token is stored in the hidden input parameter id="leadid_token" and will persist through each page where the same Jornaya script has been implemented. This ensures we capture and link the entire lead event to the same LeadiD token.
Since it is unique to a specific lead event, only one token should be generated when the page is loaded.