Why might we see a high IP Frequency for some leads?

The IP Frequency indicates how many LeadiDs originated from the same IP address over a specified timeframe.  Here are some reasons why there may be a high IP frequency:

  • A call center campaign has been improperly implemented as a web campaign, which will drive up IP Frequency because many different LeadiDs are being created from within the same network
  • Consumers that visit sites when on shared networks (e.g. public wifi).  In these cases you can have different consumers where all activity is associated to the same IP address
  • Consumers browsing on mobile networks, where IP addresses can be rotated and shared across many different consumers
  • Many leads are being submitted by a single consumer
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