If a lead is rejected due to one of these TCPA Guardian responses, it means that the attributes of the matching TCPA disclosure are being flagged by the auditing party for their rule(s) as set in their Audit profile. Definitions of each data point are as follows:
Contrast is a measure of the difference between the font color of the disclosure text and the color of the background on which the text was presented.
Prominence is based on the font size of the disclosure that was presented to the user.
Visibility is a composite score of the Prominence and Contrast scores.
To discover why a particular lead failed because of Contrast, Prominence, or Visibility, you should contact your buyer and ask why the lead was rejected.